Does your retail store participate in the Shop Small® Movement? Each year, the Saturday following Thanksgiving, shoppers band together to support small, local businesses. From pizzerias to retail shops, business  owners across the country promote this movement with giveaways, special deals, and  thank-you gifts. Not only is it a great way to get customers in your doors, but it's also your chance to make an impression so they remember your brand.
shop small business saturday
American Express sponsors this movement, so AMEX cardholders can benefit even further. This year, card members can earn extra rewards, just for shopping small! Merchants who accept AMEX cards also benefit year round. Learn more on the American Express Website, and download a personalized marketing kit, complete with social media graphics and in-store posters.

shop small business saturday november 26

To get the most out of Small Business Saturday®, make sure you have something special to bring shoppers in. Promote heavily on social media, and send out emails. Whether you host an amazing contest, give a free gift, or have a great sale, the customers will notice it and appreciate the added effort. Many businesses do something extra special for their first 20 customers, as a way of saying "Thank You". Choose a few promotion ideas that work well for your business, and spend the next few days getting the word out there. Don't forget to use #ShopSmall on every post. You'll be surprised how many new and returning customers will come in!