Autumn officially begins next week, and your marketing team, no doubt has some plans for the coming weeks. We have a few ideas to share to help add to your fun fall marketing ideas. Autumn is a great time for marketing because so many people are deeply in love with this season. Full of beautiful colors, scents, and happy memories fall is such an emotional season for many. Play into all the aspects of fall, use your brand to give back to your community, and delight customers for a great autumn season! Check out our ideas below and be sure to weigh in at the comments sections!
#1 First Day Of Autumn Promotion
Highlight a product or offer an enjoyable discount to welcome in the new season. At first the promotion will attract customers, but the feeling of fall will make them feel good too!
#2 Promote Football
Build your brand while supporting your local team! If you can, look into becoming an official sponsor or renting ad space. Join the community in cheering for the team and build rapport with potential customers.
#3 Host A Fall Flash Sale
Many people start Christmas shopping early. Why not reward these motivated shoppers with a quick, yet amazing sale?
#4 Host A Donation Event
Autumn isn't only about branding and growing business. It's also a time to be thankful and give back to the community we came from. Host an event where people can donate food or blankets, and match the donations at a level that works best for your budget.
#5 Small Business Saturday
American Express launched SBS in November of 2010, urging consumers to shop local and small. Businesses began thanking these customers with special gifts, coupons, exclusive deals, contests and more. This year, it falls on November 26th. Make sure you look into participating in this wonderfule event.
#6 Go Facebook Live
Find something interesting related to your business, and spend a small portion of your day on "Facebook Live". Give your social media followers something interesting to watch that shows your human side. Most of us love feeling like a brand is talking to us as humans rather than some objective voice from nowhere. This is a great way to show behind-the-scenes fun and the "human" side of your business.
#7 Giving Thanks
Ask some of your employees to write short sentances about what they're thankful for. Use these stories to create a video or blog featuring "What we're thankful for". This isn't so much as a sale promotion, but like we mentioned above, it will show the personal, emotional sides of your brand.
#8 Sneak Preview for Holidays
If you have something special planned for Black Friday or Cyber Monday, create a teaser for your audience. They'll be intrigued and likely remember your brand when they begin shopping on those busy days.