Stunning Holiday Wreaths & Garland from Northlight

By Sherrie Carter
on October 20, 2016

Northlight's holiday collection features a beautiful array of seasonal wreaths and garland at wonderful wholesale pricing. Our program allows your business to get stunning decorations easily, whether you want to add them to inventory or use them for commercial decorating. We even have bigger pieces for large-scale storefront decorating.

First, browse our collection of wreaths and garland, to determine which items are best for your brand. We have a huge selection including unlit, pre-decorated, pre-lit, frosted, ornament, and snow flocked wreaths, garland, and even trees. Once you've selected, contact us for more information on how to order.

View a quick sample of some of our favorite wreaths & garland in the photo below, but believe us when we say there's SO much more. You can view the entire collection here: We're confident you'll be so pleased with your order, that you'll return to us for year-round decorating needs. We're looking forward to helping you create something gorgeous for the holidays!

northlight wreaths and garland



Offer The Most Extensive Ornament Collection with Northlight

By Sherrie Carter
on October 13, 2016

If you're a holiday or seasonal retailer, you need to have an impressive stock of gorgeous ornaments in a myriad of color and style options. Northlight has you covered for that task! Your customers' taste will vary... some will want vibrant and retro, while others will want modern an pastel. Then you'll have other shoppers on the hunt for a collection of traditional red, white, or green ball ornaments. Make sure you have something for everyone! We can even help you suit the needs of collector's with our licensed line featuring vintage brands like Pepsi, Nerds, Laffy Taffy, Tootsie, & more. Check out just a few of our ornament options below or browse here , and contact us to learn more about building your own inventory for Christmas 2017!

Traditional Colors

Bold Colors

Shatterproof Balls


& Much More!



5 Tips for Building a Brand & Creating a Logo

By Sherrie Carter
on October 06, 2016

Among the many tasks a new business owner has, creating a brand identity and logo is the most important. The color schemes, voice, and logo of your brand should be
consistent, so they require much consideration. There are no do-overs, because once people recognize your logo they remember your brand... and you do not want to
mess with that in any way.

Before getting started, view our essential tips and a few examples from successful brands. Learn from the best, consider your options at length, and then move forward.
In the early stages of brand creation, you may feel like options are limitless, so let us help you narrow it down. Remember, your goal is to leave a lasting impression,
build credibility, and send a message quickly. The logo you choose should do exactly this.

#1 - Determine a Color Scheme

Understand the psychology of color, and what your company will represent. If you offer financial services, green is obviously the way to go. Maybe you're selling beauty
products, in that case, pinks and neutrals make up the ideal color palette. Do you research to choose two-three colors you wish to use. Don't opt for too many colors
unless it fits your brand identity (example: Rainbow Bagels). The idea is to keep it simple so viewers can easily digest the information your logo delivers.

Coca-Cola has had the same color scheme and logo for decades. It consists of only two colors and one font, but we know what it is as soon as we see a fraction of the logo.
Their labels change with the season, but the colors and font always remain.


# 2 - Consider What Your Brand Represents

How do you want your customers to feel? Is your product or something that will better their lives? Think about what your brand offers, and find ways to include that in
your logo or tagline. So many brands are great at this. Clothing line LuLaRoe does this by using the tagline "Life is too short to wear boring clothes", which is perfect for a
brand that promotes unique clothing in limited quantities. Converse does it with a product. The "All Star" sneakers are just one of many products by converse, but they
have almost become their own brand. This style was used originally for basketball, and in later years it became a status symbol for the alternative/punk/emo crowds.
The logo includes the style name, and the traditional Converse star. Viewers instantly know this is a style by Converse just from the style, which is why there are so many
knock-off brands. They can create the same style, but because the logo on the back is simple, large, and clear, it's easy to determine which is the impostor.


#3 -Capture Interest Quickly

Your logo needs to capture the interest and attention of a viewer quickly. You can do this the way mentioned above, by sending a clear message through your logo.
Consider a variety of ways you can tell them what you offer in just a few seconds. This might sound challenging, but every good brand does this. For this one, let's talk
about the BMW logo. Their logo is clean, simple and clear. It looks like nothing BUT a car brand. They hit the nail on the head with this one. Because BMW makes a
luxurious, high quality car, their logo has become a status symbol for almost everyone. If you didn't know about BMW, you'd still see their logo and automatically think
"nice car".

#4 Be Unique & Make it Memorable

You need to stand out above your competition. Find a unique way to show who you are, and double check to make sure another brand isn't using something similar.
Take the Starbucks logo for example. There's nothing quite like it around, and when you see it you immediately know what it is. Even for those who don't like Starbucks,
they recognize what's in that cup. Even posting this photo right now makes me want a Vanilla Bean Frappuccino, and THAT is great branding!

#5 Put In a Good Effort, But DON'T Overthink It

While everything mentioned above requires time and effort... don't overdo it. Spend your time and resources on the logo, yes... but don't cut into the time you need to build your brand and establish credibility with your followers. While the logo is extremely important, it matters more how your brand engages with potential customers most. Don't forget that when working on the logo. Let's look at Apple products. Their logo is one color, and one simple image. It's just an apple, but the branding behind it is what makes it so memorable. Your marketing efforts and logo should work together in synergy. Never sacrifice one for the other, because they do their best together.

All About Our Beautiful Artificial Christmas Trees

By Sherrie Carter
on September 29, 2016

Artificial Christmas treesNorthlight is a premium distributor of incredibly beautiful artificial Christmas trees in a wide range of sizes and styles. Whether you need a large commercial tree or a collection of trees to offer customers, you're in great hands. We've got something for every brand, home, and personality.

Our collection includes various tree styles available in small table top sizes, 3.5' and smaller. We also have an impressive selection of trees sized perfectly for average home sizes, ranging from about 4-9.5' tall. For larger homes, businesses, and professional decorating, ranging anywhere from 10' to 40' tall. 

In addition to size, you have a wide array of styles from which to choose, including traditional Christmas trees, colorful styles, and trees with fiber optic branches. You'll also find elegant and novelty styles like frosted and snow flocked trees, upside down treesm twig trees, and half trees for walls. Then we have different styles, such as potted trees and topiaries.

Most of these options are available pre-lit, pre-decorated, and unlit to best suit varying needs. When we say we have something to suit every taste and style, we mean it! Browse our full collection of artificial holiday trees and contact us for more information on ordering!

Retail Display Ideas from Adorable Shops & Boutiques

By Sherrie Carter
on September 22, 2016

In a retail shop, looks are everything. This is even more true for clothing and decor stores! Showing inventory isn't enough, you must display these items in a way that's visually appealing. Help your customers envision the product in use, by creating unique displays around featured items. Keeping the same white wall shelves for two-years isn't going to cut it. For most people, shopping isn't just an errand... it's a fun experience. So if you haven't changed things in a while, it's time to start looking for fresh, fun ways to display your products. To help get you inspired, we've pinned some great examples of displays that DEMAND attention. Which one is right for you? Weigh in with your thoughts in the comments section!

Rustic Shelving & Chalkboard Signage


Sink Soap Display


Large Frame Around Featured Products


Unique Structures & Mini Lights


Industrial Racks & Shelving


Interesting Creations Using Product


Theme Displays

    Sherrie Carter  

8 Fun & Effective Autumn Marketing Ideas

By Sherrie Carter
on September 15, 2016

Autumn officially begins next week, and your marketing team, no doubt has some plans for the coming weeks. We have a few ideas to share to help add to your fun fall marketing ideas. Autumn is a great time for marketing because so many people are deeply in love with this season. Full of beautiful colors, scents, and happy memories fall is such an emotional season for many. Play into all the aspects of fall, use your brand to give back to your community, and delight customers for a great autumn season! Check out our ideas below and be sure to weigh in at the comments sections!

8 autumn marketing ideas for retailers

#1 First Day Of Autumn Promotion

Highlight a product or offer an enjoyable discount to welcome in the new season. At first the promotion will attract customers, but the feeling of fall will make them feel good too!

#2 Promote Football

Build your brand while supporting your local team! If you can, look into becoming an official sponsor or renting ad space. Join the community in cheering for the team and build rapport with potential customers.

#3 Host A Fall Flash Sale

Many people start Christmas shopping early. Why not reward these motivated shoppers with a quick, yet amazing sale?

#4 Host A Donation Event

Autumn isn't only about branding and growing business. It's also a time to be thankful and give back to the community we came from. Host an event where people can donate food or blankets, and match the donations at a level that works best for your budget.

#5 Small Business Saturday

American Express launched SBS in November of 2010, urging consumers to shop local and small. Businesses began thanking these customers with special gifts, coupons, exclusive deals, contests and more. This year, it falls on November 26th. Make sure you look into participating in this wonderfule event.

#6 Go Facebook Live

Find something interesting related to your business, and spend a small portion of your day on "Facebook Live". Give your social media followers something interesting to watch that shows your human side. Most of us love feeling like a brand is talking to us as humans rather than some objective voice from nowhere. This is a great way to show behind-the-scenes fun and the "human" side of your business.

#7 Giving Thanks

Ask some of your employees to write short sentances about what they're thankful for. Use these stories to create a video or blog featuring "What we're thankful for". This isn't so much as a sale promotion, but like we mentioned above, it will show the personal, emotional sides of your brand.

#8 Sneak Preview for Holidays

If you have something special planned for Black Friday or Cyber Monday, create a teaser for your audience. They'll be intrigued and likely remember your brand when they begin shopping on those busy days.

The Importance of Decorative Lamps & Lanterns

By Sherrie Carter
on September 08, 2016

Decorative lighting is available in a variety of styles. Choose from Moroccan floor lanterns, vintage style hanging lamps, modern table lamps and more. Illuminating a home or office is important for mood and productivity. Adequate lighting is necessary for working on projects, but too much can kill the mood when you're trying to relax or invoke a calming ambiance. This is why it's important to have several lighting options in each room, especially dimmers. Light dimmers are perfect for versatile rooms that call for varying light levels.

Below you'll see just a small sample of our decorative lights. Click here to browse a larger selection, and request an account to order today. Lights, lamps, and lanterns from Northlight are as decorative as they are functional.

northlight lamps and lanterns




Storefront Decorating Ideas for Autumn

By Sherrie Carter
on August 29, 2016

Storefront Decorating Ideas for Autumn Seasonal decorating is crucial for many retail shops. It shows your brand's festive side, while sending quick messages to passersby. Fall is a favorite holiday for many, because of the coziness and good feelings that come along with it. The sights, sounds, and scents of autumn remind many of your potential customers of happy holidays with family, starting a new school year, and Halloween. You want to invoke these feelings, while promoting your products during this season. Doing so will sell not only your merchandise, but also a good feeling... and customers will be likely to return. To get you started on ideas for autumn marketing, we've added a few gorgeous display ideas from #pinterest below. Be sure to add your favorite autumn decorating ideas in the comments section!    

White Pumpkin Display

Hello Fall Wall Plaque

Witch Leg Ceiling Decorations

Dress Form Creative Design

Falling Leave Window Decals

Tree Stump Tables

Create Displays

    Sherrie Carter  

Three Elements of Productive Office Decor

By Sherrie Carter
on August 25, 2016

Decorate an office in a way that makes employees enjoy coming in each morning. Of course, company policy, office culture, job security, and working conditions play an important role in morale. However, you must not underestimate the importance of office aesthetics, decor, and greenery. Below, we highlight three areas to focus on, in order to create a happy, calm, and productive environment in which your employees spend much of their time.

 office decor


Plant Life

Find a quality plantscaper or interior gardening professional to help decorate the office with living greenery. You need professional services to help you select the best plants for cleaning air, improving light, and improving moods. The person you hire will help you determine which plants will suit your needs, and where to place them where they won't disrupt workday functions.


Artificial Plants & Trees

Once you have adequate plant life in the office, you may want to add a few artificial trees or high-maintenance plants. It can get overwhelming if you have too many plants that are difficult to keep alive (i.e. orchids). Try selecting a few artificial plants that give the office a bright, unique look, without costing too much time and money.


Seasonal and Holiday Decor

Stay current with the seasons and holidays. Keep your decor festive for whatever is currently going on, whether it's a brand anniversary, a national observance, or a religious holiday (that your brand identifies with). While some employees may not have a strong opinion either way, you will have many that love to see the office spruced up for the season. For most of us, holidays and seasons bring about happy memories and bright moods. The decor which surrounds your employees is incredibly important for this reason.

Pair these three elements with decor that represents your brand identity. If you care about your brand, and office aesthetics, it will show the employees that you care about them too.

5 Wonderful Resources Every Retail Business Needs

By Sherrie Carter
on August 17, 2016

For any business, branding and marketing is crucial... but this is especially true for those in the retail industry. If you're in the beginning stages of social marketing and branding, there are five amazing resources that will help ensure your success. These are the ace up the sleeve, and once you get used to using these resources, you'll never go back. Check them out below and be sure to share any of your favorite tools in our comments section!

#1 Whiteboard Friday

Learn from the best at MOZ! Each Friday, MOZ releases a helpful video on a specific area of marketing. They cover SEO, blogging, branding, marketing, and social media. There's plenty of older posts to get you started. This makes a great Friday wind-down task!

#2 Grammarly 

Make no mistake, Grammarly is great (see what we did there?). Grammarly is a browser extension that corrects as you type. It prevents more than just spelling errors. Grammarly will correct style and grammar errors as well. It can even check for plagiarism, if you're worried your content might be too similar to something else online.

#3 Canva

Canva is an amazing way for marketers to make images with little graphic design experience. This drag and drop program runs right in the browser, and it allows you to create stunning, captivating images for your audience. Create promotions, desgin logos, and highlight your favorite products with just a few of their templates!

#4 Hootsuite

Hootsuite is a great tool for managing your social profiles. You can schedule to multiple Facebook and Twitter pages at once. In addition to convenience, Hootsuite also offers FREE webinars to help you improve your social strategy!

#5 Basecamp

Basecamp helps team members communicate in an efficient manner. Save links, upload documents, create tasks, and organize discussions. This allows memebers to share ideas and stay on track with big projects.

    Sherrie Carter  

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